Peter A. Gudmundsson is the Founder and Chief Executive Officer of the Priceless Legacy Company. Peter's career has focused on leadership for a broad variety of media companies. Before starting Priceless Legacy, Peter served as CEO of Beckett Media LP , Design Guide Publishing Ltd. and Jobs.com. He was also President of Primedia Workplace Learning and Vice President of Development (mergers & acquisitions) for its parent company Primedia Inc. A former US Marine Field Artillery Officer, Peter is a graduate of Harvard Business School and Brown University, where he majored in history. Proud of his Icelandic and Scots Irish Canadian heritage, Peter can trace his lineage to a viking chieftain named Olaf the White who controlled the area around modern day Dublin in the Ninth Century. Peter can be reached at pgud@pricelesslegacy.com.

Omar Mediano is Creative Director of the Priceless Legacy Company, LLC. Omar has over 20 years combined publishing and web development experience with companies such as Beckett Media, Fort Worth Texas City magazine and QC Media in various capacities. Also, for the past 15 years, he has worked with us in various freelance design capacities for print, Internet and multimedia creations. While at Beckett Publishing, he received numerous magazine publishing awards for cover designs and editorial layout. Omar grew up in the small West Texas town of Marfa and earned an Associate of Applied Sciences degree from Texas State Technical Institute in Waco. He also attended three years of art school at Sul Ross State University in Alpine, Texas. Omar can be reached at omediano@pricelesslegacy.com.

Mary Kerr is Operations Manager of the Priceless Legacy Company. Mary served as Executive Assistant to Peter Gudmundsson - CEO of Beckett Media LP, while also acting in an HR role. She worked as the Accreditation Manager for the Government Group at Primedia Workplace Learning, and before that for World Travel as a Supervisor in the conventions and travel department. She is originally from Manchester, England but has strong ties to Ireland where her parents were born. Mary can be reached at mkerr@pricelesslegacy.com.